The 5 Pillars of Social Media Marketing Success in 2020

Photo by Patrick Tomasso on Unsplash

Social media marketing can either be a dynamic powerhouse that solidifies branding, creates quality leads, and drives sales, or, it can be a big time-wasting, task-oriented dud. The key is to know how to strategically create, carry out, and measure the overall plan.

Social media marketing is not something static. It is something that changes with consumer interests, product availability, and of course, your marketing budget.

So, as we get comfortable in the year 2020, it’s time to start thinking about ways you can improve your social media marketing strategy. Here are the five key social media marketing tips to add to your checklist for 2020.

#1 Deliver consistently

An outstanding social media initiative is one that is nurtured constantly.

Throwing up a blog here and a picture there does not build a prosperous marketing strategy.

While sharing content, it is important to always keep the targeted buyer in mind. Webinar invitations, blogs, new white papers are few smart choices for content. Posting relevant industry information and articles written by others are additional ways to fill the social media calendar.

It is always better to avoid posting sales-y stuff — because it can turn your audiences off. Use tools that let you listen to what your competitors and your target audience are interested in and talking about. This will help you understand what you should be sharing.

#2 Take advantage of video content

Unless you’ve been living under a rock, you know how potent video content has become in social media marketing.

There are plenty of different ways to use video content in your social media marketing strategy. For instance, Facebook live videos allow you to connect with your audience in an authentic way that isn’t possible in other content formats.

Facebook live videos let people engage by asking questions. You can interact with them during and after your live video and show them you’re not just a so-called brand. They will see you are a business owner who cares. In turn, it can bring great results for you.

The best thing is a combination of live videos and regularly recorded videos. It can get you people flocking in your direction soon.

#3 Use the right tools

The tools you choose will determine the strength of your entire social media marketing strategy.

Every business has different needs and requirements. Weigh up your options. You will need to decide which social media automation tool you’ll be using to schedule your social content. For example, Buffer is a life-changing automation tool.

There are plenty of social media management tools to choose from. Some of them are better suited for teams and agencies, while others are ideal for solopreneurs and small businesses. It’s important you choose the right tool for your situation and budget.

#4 Start a Facebook group

Launching and growing a Facebook group is a top-notch strategy to add to any social media marketing plan.

Creating a Facebook group can help you to increase your website traffic, engage and connect with your audience in an authentic way as well as promote your products and services in a non-salesy way. You can build and grow your email list and accelerate the growth of your community.

So if you’ve thought about creating a Facebook group — now is the time.

#5 Post at least once per day

The key is to institute a cadence. Use a social media scheduling tool to nail down an organized, disciplined regimen and it helps you stay accountable.

Maintain a social media content calendar — this will be your living, breathing document that will maintain a running tally of your posts detailing key elements such as your assortment of topics and volume.

This way you can easily determine if your content is diverse enough, or if you have gaps that you need to fill. Then make adjustments based on the highest points of engagement from a timing perspective.

Allow your audience analytics to help you with those decisions. Over time, you can evolve your content strategy and optimize accordingly.

Bottom line

Social media is here to stay. Marketing on social platforms can be really hard sometimes. But the advantages it yields are difficult to ignore.

Even though the marketing aspect of social media will change as algorithms keep changing and new businesses keep taking the spotlight, the core purpose of social media will remain the same —which is to bring people together.

Therefore, it is essential to consistently keep adjusting your social media marketing strategy as your business grows. And the most important thing — Make your audience a top priority and you will see results.

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The Sensible Indian

The Sensible Indian

Avid Blogger | Creative Writer & Author | Influencer | Entrepreneur | Social Media Maven | Digital Marketer & Technology Enthusiast.