How to Build SEO-Friendly Website Without Writing a Single Line Of Code
Do you need to know coding to make your website SEO friendly? Answer’s no.
Now, when it comes to building your own website, most people swear by WordPress. Understandably so, because it is relatively easier to use than some of the other tools. But neither everyone is technology savvy nor everyone has the time to learn how to build a website from scratch using WordPress.
Then there is a popular misconception, which is, if you want to make your website SEO-optimized, then you gotta know how to code. But that’s not true. Even if you don’t know anything about HTML or coding, you can still optimize your website to make it SEO friendly. There are many tools out there that won’t need you to lift a finger to code and still achieve the most crucial aspects of SEO.
So, if the setup, coding, management and maintenance of your WordPress website seems to be too much for you to handle, then let me break down how you can easily make a completely SEO optimized website.
#1 Schema generators
Schema generators can dramatically improve your website’s click through rate. It is a very powerful tool but rarely utilized to its full potential. It will help your website rank better for all those different types of content you have in there. It gives you the opportunity to rank higher in the SERPs than those companies that do not use schema markup.
Luckily, there are several good schema generating tools to help you out. For example, Schema Markup Generator will generate code for you that you just have to copy and paste. Google Structured Data Helper visually tags elements on your web page and generates proper markup.
#2 XML sitemap generators
If Google has a hard time crawling your site, then your site’s pages may not be indexed. But if Google finds it pretty easy to crawl your site, then it is likely that you have more pages on your site that are indexed, and more of those pages are probably going to rank higher.
Now, what does a sitemap do? It tells Google, hey, here’s a whole list of all the pages that are on my site, and please index them. They may not index them all, but you got a better chance of them crawling your site and indexing it. That is how you can use sitemap generators to boost your website’s SEO.
No need to worry because there are tools to help you create XML sitemaps. For instance, a software named Screaming Frog helps with creating XML sitemaps and many other SEO activities.
If you are using WordPress for your website, then you will find the Yoast SEO plugin to help you out. Once you are done generating sitemap, you need to submit that to Google Search Console. Once you submit it, it informs Google so Google can crawl all your pages.
One of the best uses of the robots.txt file is to maximize search engines’ crawl budgets by telling them to not crawl the parts of your site that are not displayed to the public.
So, in a nutshell, this text file tells Google which pages on your website to crawl and which pages not to crawl. Why do you need it? Because do you want Google to be crawling your sensitive pages that you don’t want users to touch? Of course not.
For example, let’s suppose you have pages in your website that you are still building or improving. You may not want Google to see those pages. So you block those pages from getting crawled through robots.txt file.
There are very simple robots.txt generator tools out there used by Internet Marketing Ninjas that you can check out. These tools do not require to do anything — you just upload, and boom, you’re off to the races.
A content delivery network or CDN is a network of servers in different geographic locations working together to get your content to load faster by serving it from a location near the visitor.
How does it help your site’s SEO? Well, for starters, it can get that nasty latency down and speed up the loading times of your website. And it goes without saying that the faster the site loads, the better the experiences for users. Google looks at the loading time of websites to determine its ranking. So naturally, those pages will rank better on Google.
In a nutshell, CDN can speeds up your site’s load, add scalability, improve up-time, availability and security and also reduce bandwidth costs. Cloudflare is a renowned company that helps put websites on all the servers throughout the world. Cool thing is you don't need to be developer to improve your rankings with this.
The barriers to SEO are significant for small businesses. But there are many tools out there that help with content suggestions, step-by-step instructions, and the ability to automatically make changes without updating your code.
So if you have little time or no coding ability, you can still launch a new website for your startup, personal blog, portfolio, or anything else. You just need to find the right tools and utilize them the right way!